Chris Lema

Chris Lema is our Vice President of Products at Liquid Web. A well-known blogger and public speaker, Chris has led our product teams to develop and launch our Managed WordPress and Managed WooCommerce product lines.

  • The Complete Guide to Google Analytics eCommerce Reporting

    The Complete Guide to Google Analytics eCommerce Reporting

    This guide covers Google Analytics eCommerce reporting in-depth. See how to set up eCommerce tracking, and learn key terminology to understand the data.

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  • Understanding the Google Analytics Attribution Model

    Understanding the Google Analytics Attribution Model

    Properly understanding attribution is critical if eCommerce owners want to know what's driving sales. Google Analytics makes attribution modeling simple.

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  • Ways to Save Money on Shipping

    Ways to Save Money on Shipping

    Save money as a small business by shipping cheap while increasing your eCommerce profits. Details on how to package, price shop, and software to consider.

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  • How to Speed up Your WooCommerce Store With Image Compression

    How to Speed up Your WooCommerce Store With Image Compression

    Image compression is one of the fastest and easiest ways to speed up your WooCommerce store and build a better user experience, netting you more sales.

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  • Speed up your WooCommerce Store with Image Compression3:11

    Speed up your WooCommerce Store with Image Compression

    What's the culprit behind a slow-loading store? It's usually the file size of the images. Luckily, the fix for this is simple. Watch now for a simple explanation on how image compression can help.

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  • A Guide to Multi-Channel Inventory Management Solutions

    A Guide to Multi-Channel Inventory Management Solutions

    Inventory management across multiple sales channels can be a headache for eCommerce shops. See the 6 most advanced online services for inventory management.

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  • Season 2 - Store Builders Podcast with Chris Lema

    Season 2 - Store Builders Podcast with Chris Lema

    In Season Two of The Store Builders Podcast, we help you expand your knowledge, influence, and revenue with new strategies. Download or listen now.

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  • Getting the Most out of Facebook for WooCommerce

    Getting the Most out of Facebook for WooCommerce

    See how to Integrate Facebook for WooCommerce into your eCommerce store. You'll reach a bigger audience and build stronger customer relationships.

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  • How to Get the Most out of Twitter for Business

    How to Get the Most out of Twitter for Business

    Twitter can be a valuable resource for an eCommerce business. See available WooCommerce integrations and best practices for marketing with Twitter.

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  • Dropshipping Success Stories: How Two Entrepreneurs Built Successful Businesses

    Dropshipping Success Stories: How Two Entrepreneurs Built Successful Businesses

    Read the real-life dropshipping success stories from two very different businesses — one sells crickets, the other sells promotional items and gifts.

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  • eCommerce Segmentation: Using a Data-Driven Approach to Optimize Your eCommerce Store41:57

    eCommerce Segmentation: Using a Data-Driven Approach to Optimize Your eCommerce Store

    The only way to see sustained revenue growth in your eCommerce store is by using data to make informed decisions. Chris Lema at Liquid Web shows us how in this webinar.

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  • Custom Thank You Pages Plugin Provides Additional Value To Customers4:12

    Custom Thank You Pages Plugin Provides Additional Value To Customers

    Find out exactly how the plugin "Custom Thank You Pages" (included with Managed WooCommerce Hosting at Liquid Web) can help your customers get more value and perhaps... more sales in the long run.

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  • What Is a Business Incubator (And Should You Consider One)?

    What Is a Business Incubator (And Should You Consider One)?

    Though business incubators are often associated with tech startups, there are eCommerce incubators that startup eCommerce businesses may want to consider.

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  • Webinar: The Goal is Conversion59:53

    Webinar: The Goal is Conversion

    The goal of all eCommerce stores regardless of industry or type is to drive more conversion. Find out the psychology behind what drives conversion and how to drive more sales.

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  • Getting Started: Choosing the Right Email Marketing Software

    Getting Started: Choosing the Right Email Marketing Software

    Learn the key features to look for when choosing email marketing software for your eCommerce business, plus information about the most popular providers.

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  • Webinar: Expanding to Online Marketplaces45:12

    Webinar: Expanding to Online Marketplaces

    In this webinar, Chris Lema at Liquid Web and Cameron Vernest at TradeGecko talk about expanding marketplaces, when Amazon is a good fit, and other scaling and operational challenges.

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  • What Is a Lookbook and How Can It Drive eCommerce Sales?

    What Is a Lookbook and How Can It Drive eCommerce Sales?

    See why top clothing and accessory companies invest in digital lookbooks that highlight new products and collections and how eCommerce store owners can too.

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  • Email Marketing Segmentation: What It Means and How to Use It to Drive Sales

    Email Marketing Segmentation: What It Means and How to Use It to Drive Sales

    Open rates for segmented emails are 14.31 percent higher than for non-segmented campaigns. Learn how to use segmentation in your email marketing strategy to get more customers and sales.

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  • Webinar: eCommerce Decision-Making: How Customers Decide What To Buy39:37

    Webinar: eCommerce Decision-Making: How Customers Decide What To Buy

    Chris Lema, VP of Products, will take us through a journey of how our brains process complex decisions. We must deliver an online shopping experience that aligns with how they shop.

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  • How Do I Find the Right Dropshipping Suppliers?

    How Do I Find the Right Dropshipping Suppliers?

    Finding the right suppliers for your WooCommerce store — has been much less clear. Until now. We put together a 10-step guide to finding the right dropshipping supplier for your WooCommerce store.

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