Chris Lema

Chris Lema is our Vice President of Products at Liquid Web. A well-known blogger and public speaker, Chris has led our product teams to develop and launch our Managed WordPress and Managed WooCommerce product lines.

  • What Is a Business Incubator (And Should You Consider One)?

    What Is a Business Incubator (And Should You Consider One)?

    Though business incubators are often associated with tech startups, there are eCommerce incubators that startup eCommerce businesses may want to consider.

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  • Webinar: The Goal is Conversion59:53

    Webinar: The Goal is Conversion

    The goal of all eCommerce stores regardless of industry or type is to drive more conversion. Find out the psychology behind what drives conversion and how to drive more sales.

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  • Getting Started: Choosing the Right Email Marketing Software

    Getting Started: Choosing the Right Email Marketing Software

    Learn the key features to look for when choosing email marketing software for your eCommerce business, plus information about the most popular providers.

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  • Webinar: Expanding to Online Marketplaces45:12

    Webinar: Expanding to Online Marketplaces

    In this webinar, Chris Lema at Liquid Web and Cameron Vernest at TradeGecko talk about expanding marketplaces, when Amazon is a good fit, and other scaling and operational challenges.

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  • What Is a Lookbook and How Can It Drive eCommerce Sales?

    What Is a Lookbook and How Can It Drive eCommerce Sales?

    See why top clothing and accessory companies invest in digital lookbooks that highlight new products and collections and how eCommerce store owners can too.

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  • Email Marketing Segmentation: What It Means and How to Use It to Drive Sales

    Email Marketing Segmentation: What It Means and How to Use It to Drive Sales

    Open rates for segmented emails are 14.31 percent higher than for non-segmented campaigns. Learn how to use segmentation in your email marketing strategy to get more customers and sales.

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  • Webinar: eCommerce Decision-Making: How Customers Decide What To Buy39:37

    Webinar: eCommerce Decision-Making: How Customers Decide What To Buy

    Chris Lema, VP of Products, will take us through a journey of how our brains process complex decisions. We must deliver an online shopping experience that aligns with how they shop.

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  • How Do I Find the Right Dropshipping Suppliers?

    How Do I Find the Right Dropshipping Suppliers?

    Finding the right suppliers for your WooCommerce store — has been much less clear. Until now. We put together a 10-step guide to finding the right dropshipping supplier for your WooCommerce store.

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  • The Complete Guide to Setting Up a Home Photography Studio

    The Complete Guide to Setting Up a Home Photography Studio

    Ready to set up a home photography studio? If you’ve ever: Tried to coordinate schedules with a photographer Been disappointed by lackluster photos from a manufacturer It’s time to consider...

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  • How to Hire a Product Photographer for eCommerce Photography

    How to Hire a Product Photographer for eCommerce Photography

    Good product photography isn’t cheap, and cheap product photography isn’t good. DIY product photography can be a false bargain because less-than-stellar photos of your products drive sales down.

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  • Webinar: How To Manage SEO for WooCommerce Stores42:28

    Webinar: How To Manage SEO for WooCommerce Stores

    Most eCommerce stores are looking for one thing: more traffic to their store. SEO, or search engine optimization, helps the major search providers index your page properly so that it gets found.

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  • Webinar: How Can I Learn to Leverage Analytics For My WooCommerce Store?49:49

    Webinar: How Can I Learn to Leverage Analytics For My WooCommerce Store?

    In this webinar from Liquid Web and Glew.io, you will learn about what data is available with your WooCommerce store, how to prioritize it, and how to leverage it for store growth.

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  • How Do I Use Customer Data to Increase Customer Engagement?

    How Do I Use Customer Data to Increase Customer Engagement?

    You’ll learn how to take customer data and turn customers' online shopping into a personalized experience that increases engagement and drives sales across your product lines.

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  • New Store Builder's Podcast Series by Chris Lema

    New Store Builder's Podcast Series by Chris Lema

    "How can I take my eCommerce store to the next level?" We answer that question every episode with a little help from industry experts and successful store owners.

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  • Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

    Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

    If you want your eCommerce store to be as successful as possible, measuring customer loyalty with key customer retention metrics will show you how many of your customers are coming back often.

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  • How Can I Improve My Customer Service and CRO For My eCommerce Store?

    How Can I Improve My Customer Service and CRO For My eCommerce Store?

    By satisfying your customer’s practical and emotional needs, you’re able to nudge them into converting more. They need a simple process and an emotional connection to increase conversions.

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  • Webinar: Why WooCommerce Should Be The Basis For Your Next eCommerce Project45:14

    Webinar: Why WooCommerce Should Be The Basis For Your Next eCommerce Project

    Chris Lema, VP of Products, shares insights in this webinar about the pros and cons of the top eCommerce platforms, such as Shopify, Volusion, BigCommerce, and WooCommerce.

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  • Is Your Site Speed Losing You Customers? How Site Load Speed Impacts CRO

    Is Your Site Speed Losing You Customers? How Site Load Speed Impacts CRO

    Your site’s load speed and page load times are the bedrock on which you build your conversion rate optimization. We bring you eight ways to speed up your eCommerce site.

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  • How to Monetize Your Blog Without Ads

    How to Monetize Your Blog Without Ads

    Today, both professional and amateur bloggers are finding new ways to monetize their blogs without relying on traditional banner ads. Here are some alternative revenue sources you can try.

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  • Multiple Payment Gateways: Are There Advantages For Your eCommerce Business?

    Multiple Payment Gateways: Are There Advantages For Your eCommerce Business?

    Having multiple gateways offers a ton of advantages to store owners, the biggest being the convenience of shopping to customers. Find out the pros and cons to single vs multiple payment gateways.

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