Jennifer Bourn

Jennifer Bourn is founding partner at Bourn Creative a full-service design and development company specializing in WordPress. With twenty years in the industry under her belt, she is an award-winning designer who consults on branding, website strategy, and content strategy. Jennifer speaks often, delivering workshops and keynote presentations, co-organizes the Sacramento WordPress Meetup and WordCamp Sacramento and writes regularly about freelancing, client services, blogging, marketing, websites, and branding. Learn more at https://jenniferbourn.com.

  • The 4 Keys to Generating Seven Figure Sales on WooCommerce
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  • Improve Your Sales And Marketing With Powerful Benefit Statements

    Improve Your Sales And Marketing With Powerful Benefit Statements

    Learn how to improve client communication and simplify your content by writing powerful benefit statements for your WordPress business.

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  • How To Find New WordPress Clients For Your WordPress Agency

    How To Find New WordPress Clients For Your WordPress Agency

    Learn 9 simple ways your WordPress agency can find new clients who need websites, website support, and WordPress retainer work.

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  • Turning A Website Visitor Into A Lead With A Powerful Services Page

    Turning A Website Visitor Into A Lead With A Powerful Services Page

    Learn what visitors are looking for on your website services page and how to write a services page that turns visitors into qualified leads.

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  • 5 Live Client Touchpoints You Need On Every WordPress Website Project

    5 Live Client Touchpoints You Need On Every WordPress Website Project

    Learn the five live-client touchpoints every successful WordPress project should include to maximize the client experience.

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  • How Do I Create A Marketing Message For My WordPress Agency?

    How Do I Create A Marketing Message For My WordPress Agency?

    Learn 7 things to get clear about in your WordPress agency and get a great marketing message formula that attracts ideal clients with ease.

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  • Managing Client Conflicts

    Managing Client Conflicts

    While proactive client management can mitigate most project obstacles and hurdles, it is inevitable that issues will arise. Here is your six step plan for conflict resolution.

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  • How To Implement A Content Marketing Plan Without Losing Your Mind

    How To Implement A Content Marketing Plan Without Losing Your Mind

    Learn how to use content marketing to expand your brand reach, increase your visibility, and connect with ideal clients and your greater audience. Here's a simple way to create a plan and stick to it.

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  • 12 Financial Tips For WordPress Agencies and Freelancers

    12 Financial Tips For WordPress Agencies and Freelancers

    One of the best statements I have ever heard from an entrepreneur about business and money is that “Money isn’t the most important thing, but it touches everything that is.” What it means is that...

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  • How To Improve Cash Flow In Your WordPress Agency

    How To Improve Cash Flow In Your WordPress Agency

    In small business cash flow is extremely important, especially to staying agile, which is one of the most important attributes that an SMB can employ against its larger competitors. See how to manage.

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  • 13 Ways To Close More Sales And Get More Clients For Your WordPress Agency

    13 Ways To Close More Sales And Get More Clients For Your WordPress Agency

    Most designers and developers dislike everything about the sales process, but they love the end result: they get more clients. So while selling a prospect on how great you are may feel icky and...

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  • Five Easy Ways To Quickly Brainstorm And Plan New Blog Posts

    Five Easy Ways To Quickly Brainstorm And Plan New Blog Posts

    Every business owner I have ever built a WordPress website for loves the idea of a blog. Here are five easy ways to brainstorm ideas quickly and get started writing new blog posts!

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  • Pricing WordPress Projects Without A Clear Scope Of Work

    Pricing WordPress Projects Without A Clear Scope Of Work

    In a perfect world, every potential website client who contacts you about a new WordPress project would know exactly what they need, have a clear scope of work with a requirements list, and...

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  • How To Turn Down New Projects And Be A Hero

    How To Turn Down New Projects And Be A Hero

    When you start freelancing or you start a creative agency, at first you have to take every bit of work that comes your way. You need to do this for experience, for portfolio-building, and to...

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  • How To Use Lead Magnets To Fill Your Sales Funnel And Be GDPR Compliant

    How To Use Lead Magnets To Fill Your Sales Funnel And Be GDPR Compliant

    Not every person who visits your website is ready to hire you or buy from you right away. For most people, they first need to get to know you, decide they like you, and gain trust in you before...

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  • Terms You Need to Have in All Freelance Contracts

    Terms You Need to Have in All Freelance Contracts

    Introduction? Check. Scope of work? Check. Creative process? Check. Timeline, milestones, and expectations? Check. Payment terms? Check. Signature line? Check. These are all the basics of putting...

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  • 9 Things You Must Know Before Creating A New WordPress Website

    9 Things You Must Know Before Creating A New WordPress Website

    When my sister began her high school senior year, I had a brilliant idea. I was going to create a scrapbook of her high school years and give it to her for graduation. So I stealthily gathered,...

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  • Leverage Emotional Brand Triggers To Increase Website Conversion Rates

    Leverage Emotional Brand Triggers To Increase Website Conversion Rates

    Buying decisions are based on emotions, not logic or rationale. We put together a list of the top 50 emotional reasons why customer purchase products. Start leveraging emotion to sell more.

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  • Three Steps To Attract All The Clients Your WordPress Agency Will Ever Need

    Three Steps To Attract All The Clients Your WordPress Agency Will Ever Need

    To maintain or grow your WordPress agency, you need a consistent stream of enjoyable clients who value what you do, respect your expertise, happily pay your full rate, and are ready to get started.

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  • How to Close the Sale Before the Sales Call Even Begins

    How to Close the Sale Before the Sales Call Even Begins

    When I quit my full-time job as a designer, I had a huge mortgage to pay and a baby on the way, and I needed clients fast. This was before the days of dribble, portfolio sites, business blogging,...

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