Finding the right eCommerce GLEW KPI Metric

May 30, 2018 tterwillegar

 

In an earlier article we laid out the only eCommerce KPI metrics glossary you’ll ever need. We’ve also covered twelve key eCommerce KPIs you should care about.

 

And we announced via our press release, a partnership with Glew, so that every customer can leverage their amazing reporting solution when they purchase a Managed WooCommerce Hosting plan.

 

Finding and using 27 eCommerce KPI Metrics in Glew:

 

Glew KPI Metric #1: Mobile Page Views


Click on Reports and then My Reports, in the left hand navigation column. Click the Create a Report button in the upper right hand corner. Name the report and give it a quick explanation and then click the blue Save Report button. Now click the blue + Add Metrics button. Click the Highlights link and then scroll down to Visits and click the blue arrow pointing up. The blue Add Metrics to Report button at the bottom of that area will no longer be grayed out, click it to add the metric. Then click the three dots piled on top of each other in the upper right corner of the visits section and click the Apply Filters option. Now select a filter: Device is mobile and hit the blue save button.

Glew KPI Metrics: mobile page views

 

Glew KPI Metric #2: Tablet Page Views

Click on Reports and then My Reports, in the left hand navigation column. Click the Create a Report button in the upper right hand corner. Name the report and give it a quick explanation and then click the blue Save Report button. Now click the blue + Add Metrics button. Click the Highlights link and then scroll down to Visits and click the blue arrow pointing up. The blue Add Metrics to Report button at the bottom of that area will no longer be grayed out, click it to add the metric. Then click the three dots piled on top of each other in the upper right corner of the visits section and click the Apply Filters option. Now select a filter: Device is tablet and hit the blue save button.

Glew KPI Metric: Tablet Page Views

 

Glew KPI Metric #3: Instagram Traffic

Click on Reports and then My Reports, in the left hand navigation column. Click the Create a Report button in the upper right hand corner. Name the report and give it a quick explanation and then click the blue Save Report button. Now click the blue + Add Metrics button. Click the Highlights link and then scroll down to Visits and click the blue arrow pointing up. The blue Add Metrics to Report button at the bottom of that area will no longer be grayed out, click it to add the metric. Then click the three dots piled on top of each other in the upper right corner of the visits section and click the Apply Filters option. Now select a filter: Source is Instagram and then hit the blue save button.

Glew KPI Metric: Instagram traffic

 

Glew KPI Metric #4: Website Traffic

Select Highlights in the left hand navigation column, then scroll down six sections in the main column until you see the Visits section.

 

Glew KPI Metric: website traffic

 

Glew KPI Metric #5: Google Organic Traffic

In the left hand navigation column, click on Reports and then My Reports. Then click the Create a Report button in the upper right hand corner. Name the report and give it a quick description, then click the blue Save Report button. Now click the blue + Add Metrics button. Click the Highlights link and then scroll down to Visits and click the blue arrow pointing up. The blue Add Metrics to Report button at the bottom of that area will no longer be grayed out, click it to add the metric. Then click the three dots piled on top of each other in the upper right corner of the visits section and click the Apply Filters option. Now select a filter: Source is organic and then hit the blue save button.

Glew KPI Metric: Google Organic Traffic

 

Glew KPI Metric #6: Google CPC Traffic

Click on Customers and then Segments in the left hand navigation column. Click the blue Create Segment button in the upper right of the right hand column. Click the Select a filter button and then click the Select button that appeared and set it to “is”. Click the third select button that appears and then scroll down to find and select cpc – google. Name the segment: Traffic From Google CPC and then click the blue Create Segment button.

Glew KPI Metric: Google CPC Traffic

 

Glew KPI Metric #7: Traffic From Email

Click on Customers and then Segments in the left hand navigation column. Click the blue Create Segment button in the upper right of the right hand column. Click the Select a filter button and then click the Select button that appeared and set it to “is”. Click the third select and scroll down to find and select email. Name the segment: Traffic From Email and click the blue Create Segment button.

Glew KPI Metric #7: Traffic From Email

 

Glew KPI Metric #8: Facebook Organic Traffic

Click on Customers and then Segments in the left hand navigation column. Click the blue Create Segment button in the upper right of the right hand column. Click the Select a filter button and set it to Source. Then click the new button, titled Select, that appeared and set it to “is”. Now click the third select button that appears and then scroll down to find and select Facebook. Name the segment: Facebook Organic Traffic and click the blue Create Segment button.

Glew KPI Metric #8: Facebook Organic Traffic

 

Glew KPI Metric #9: Shopping Cart Abandons

Click on Customers, then Segments in the left hand navigation column. Then in the Segments section, scroll down and click on the Abandoned Cart segment.

Glew KPI Metric #9: Shopping Cart Abandons

 

Glew KPI Metric #10: Customer Acquisition Cost

Click on Customers in the left hand navigation column, then click on Lifetime Value. In the middle column, scroll down to the section titled: LTV-Based Customer Profitability to find your New Customer Acquisition cost.The new customer acquisition cost is expressed in the text across the top of the table showing channel performance.

Glew KPI Metric #10: Customer Acquisition Cost

 

Glew KPI Metric #11: Gross Profit Margin

Select Highlights in the left hand navigation column, then scroll down one section in the main column until you see the Gross Profit section.

Glew KPI Metric #11: Gross Profit Margin

 

Glew KPI Metric #12: Net Profit Margin

Select Performance in the left hand navigation column, then click the Net Profit tab for the Net Profit section.

Glew KPI Metric #12: Net Profit Margin

 

Glew KPI Metric #13: Percent Returning Customers

Click on Customers in the left hand navigation column, then click on Segments in the sub menu. Then click the Repeat Customers link in the left hand column of the segments section.

Glew KPI Metric #13: Percent Returning Customers

 

Glew KPI Metric #14: Revenue Growth

Select Highlights in the left hand navigation column. In the middle column, the top section is titled Revenue. On the left hand side of the section, click the tab titled: This Year. This displays your revenue growth versus the same period of the prior year.

Glew KPI Metric #14: Revenue Growth

 

Glew KPI Metric #15: Revenue by Traffic Source

Click on Performance, then Overview in the left hand navigation column. Then scroll down the middle column to the Revenue by Channel section.

Glew KPI Metric #15: Revenue by Traffic Source

 

Glew KPI Metric #16: Revenue on Ad Spend

Click Customers in the left hand navigation column. Then click on Lifetime Value. Now scroll down the middle column to the section titled: LTV-Based Customer Profitability. Now hover your mouse over the table and scroll left for the column titled: ROAS (Return on ad spend).

Glew KPI Metric #16: Revenue on Ad Spend

 

Glew KPI Metric #17: Number of Transactions


Select Highlights in the left hand navigation column, then scroll down two sections in the main column until you see the Orders section.

Glew KPI Metric #17: Number of Transactions

 

Glew KPI Metric #18: Customer Lifetime Value


Click on Customers in the left hand navigation column, then click on Lifetime Value in the left hand navigation column. Then, in the middle column, click on the tab titled: Lifetime Value.

Glew KPI Metric #18: Customer Lifetime Value

 

Glew KPI Metric #19: Average Customer Lifespan


Click on Customers in the left hand navigation column, then click on Lifetime Value in the left hand navigation column. Then, in the middle column, click on the tab titled: Relationship Length.

Glew KPI Metric #19: Average Customer Lifespan

 

Glew KPI Metric #20: Customer Retention Rate

 

Click on Customers in the left hand navigation column, then click on Lifetime Value in the left hand navigation column. Then, in the middle column, click on the tab titled: Repeat Customer Rate.

Glew KPI Metric #20: Customer Retention Rate

 

Glew KPI Metric #21: Gross Margin


Select Performance in the left hand navigation column, then click Overview. In the middle column, in the Performance KPIs section, click the Gross Margin tab.

Glew KPI Metric #21: Gross Margin

 

Glew KPI Metric #22: Average Order Value

Select Highlights in the left hand navigation column, then scroll down one section to the Average Order Value section.

 

Glew KPI Metric #22: Average Order Value

 

Glew KPI Metric #23: eCommerce Conversion Rate


Select Highlights in the left hand navigation column, then scroll down seven sections in the main column until you see the Conversion Rate section.

Glew KPI Metric #23: eCommerce Conversion Rate

 

Glew KPI Metric #24: Unique Online Buyers

Click on Customers and then Segments in the left hand navigation column. Click the blue Create Segment button in the upper right of the right hand column. Click the Select a filter button and set it to Number of Orders. Then click the new button, titled Select, that appeared and set it to “greater than or equal to”. Now click the third select button that appears and enter the number 1. Name the segment: Unique Online Buyers and click the blue Create Segment button.

Glew KPI Metric #24: Unique Online Buyers

 

Glew KPI Metric #25: Conversion by Device Type

Select Highlights in the left hand navigation column, then scroll down seven sections in the main column until you see the Conversion Rate section. Then click the three dots piled on top of each other in the upper right corner of the conversion rate section and click the Apply Filters option. Now select a filter: Device is mobile and then hit the blue save button.

Glew KPI Metric #25: Conversion by Device Type

When you’re ready to view the conversion rate for other devices, just click the Device is “mobile” button, next select the tablet or desktop and then click the blue save button.

 

Glew KPI Metric #26: Refund Rate

Select Highlights in the left hand navigation column, then scroll down five sections in the main column until you see the Refunded section.

Glew KPI Metric #26: Refund Rate

 

Glew KPI Metric #27: Daily Traffic – Total Visitors/Day

Select Highlights in the left hand navigation column, then scroll down six sections in the main column until you see the Visits section. Then click the tab along the left named: This Month.

Glew KPI Metric #27: Daily Traffic - Total Visitors/Day

 

Want to know more?

 

As we mentioned at the start of the article, these metrics are easy to find in Glew for every WooCommerce store on our platform, because we’ve partnered to make this solution be part of every plan. Check out more on Glew in our article on How to Get The Most Out of Glew’s Segmentation for Your WooCommerce Store.

 

And once you have access to this data, the decisions you can make are endless. The results are always, we hope, the same – growing your store and driving an increase in revenue. All because you now have access to better data to run your store.

The post Finding the right eCommerce GLEW KPI Metric appeared first on Liquid Web.

 

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