Liquid Web Survey Reveals Business Challenges as Web and Cloud Reliance Grows LANSING, Mich.– March 7, 2017 – There is no doubt that the adoption of web and cloud technologies continues to accelerate at a phenomenal rate. A recent survey by Liquid Web, LLC, a $100 million managed hosting provider focused on web-dependent professionals, found nearly 80 percent of designers, developers, digital agencies and SMBs expect their businesses will be more reliant on cloud and web technologies in the next five years. As more and more companies move to the web and cloud, the expectations put on the infrastructure supporting these platforms, such as web and cloud hosting services, increases exponentially. Security (88 percent) is on par with reliability (89 percent) and considered as the two most important criteria when selecting a hosting provider, survey respondents said. And, when these businesses are dissatisfied with their current hosting provider, security becomes the most important factor when selecting their next provider as indicated by 91 percent of respondents. Survey respondents said that DDoS (distributed denial of service) attacks and other types of hacking attacks were the two security issues most experienced or feared. On the reliability front, companies with fewer than 100 employees reported significant frustration with their hosting provider, and almost half of these respondents experienced technical issues from their hosting company in the past 12 months (on average 4.5 times per year). Among the 450 web-dependent professionals surveyed, 68 percent described the relationship with their hosting partner as a client-vendor relationship. Respondents also noted the importance of choosing the correct hosting provider for them in the current business climate. In fact, 86 percent of those surveyed reported that they felt a company’s competitiveness would be impacted by this decision. “If a website or application fuels the revenue generation of a business, the choice of a hosting provider should be a strategic one,” said Liquid Web CTO Joe Oesterling. “Yet, often businesses make the mistake of choosing their provider based on price rather than ensuring they have a dependable partner. It’s important not to buy into empty promises of “best support” or “most secure” without validating the performance and security of the offered hosting solutions, reviewing current customer testimonials and customer satisfaction results, and researching the skill level of the resources that will be assisting you to design, migrate and support your solution. It is definitely worth the time to make sure you are picking a partner, not a vendor.” Another trend the survey reported is the mass adoption of easy-to-use applications such as content management systems like WordPress. WordPress has enabled SMBs, designers, developers and agencies to grow their businesses; however, this has created a need for managed hosting solutions to support them throughout this growth, helping to scale the content management system accordingly. About half of the respondents (48 percent) build websites on WordPress with 71 percent using a managed WordPress hosting solution. Of those who build websites on WordPress, 78 percent reported that they are considering using a managed WordPress service in the next 6-12 months. This included 88 percent of current managed WordPress users and 53 percent of non-managed WordPress users. These results indicate that developers, designers, agencies and SMBs are looking for ways to find efficiencies in their work and worry less about the underlying infrastructure. Among current managed WordPress users, performance guarantees, simple installation and automatic backups are the top 3 benefits they reported experiencing with managed WordPress hosting. “We see designers, developers, agencies and the SMBs they serve demanding simpler, more scalable hosting solutions as they become ever-more dependent on the web and cloud,” said Oesterling. “We see this audience of web-reliant companies largely underserved as bigger players focus primarily on theenterprise.” When selecting a hosting provider, survey respondents noted the top five factors that are most important to them are reliability, security, performance guarantees, knowledgeable customer support representatives, and 24/7 customer support. Respondents, however, felt that they were not receiving most of these elements with almost 40 percent experiencing dissatisfaction in pricing increases and inexperienced customer support. To complicate matters further, 35 percent say their dissatisfaction is driven by a poor migration experience, ultimately preventing these businesses from switching to a better hosting provider. “It’s clear that hosting providers need to be a partner in their clients’ businesses, not just a service,” said Oesterling. “At Liquid Web, it’s our mission to provide speed, reliability and security for our clients’ websites and applications. That is their business, and we see it as part of ours, too.” Methodology The survey was conducted in the second half of 2016. The total number of participants for the study is 450, including about 40 percent web designer (182 respondents), 48 percent web developer (218 respondents), and 11 percent digital agency decision maker (50 respondents). Of those, 77 percent belonged to companies with less than 999 employees and 23 percent were from companies with more than 1,000 employees. About Liquid Web Liquid Web powers content, commerce and potential for SMB entrepreneurs and the designers, developers and digital agencies who create for them. The $100 million web hosting and cloud services provider known for its high- performance services and exceptional customer support delivers reliable, highly-available, secure and hassle-free hosting backed with a human touch. Liquid Web offers a broad portfolio designed so customers can choose a hosting solution that is hands-on or hands-off or a hybrid of the two. The company owns and manages its own data centers, providing a diverse range of offerings spanning from bare metal servers and fully managed hosting to managed WordPress and continues to evolve its service offerings to meet the ever-changing needs of its web-reliant, professional customers. With over 30,000 customers spanning 150 countries, the company has assembled a world-class team, global data centers and an expert group of 24/7/365 solution engineers. As an industry leader in customer service*, the rapidly expanding company has been recognized among INC Magazine’s 5000 Fastest Growing Companies for the last ten years. Liquid Web is part of the Madison Dearborn Partners family of companies. Madison Dearborn Partners, LLC ("MDP") is a leading private equity investment firm based in Chicago. For more information, please visit www.liquidweb.com, or read our blog posts at http://www.liquidweb.com/blog. Stay up to date with all Liquid Web events on Twitter and LinkedIn. *2016 Net Promoter Score of 71 PR Contact Liz Pandzich email@example.com
Home » Blog Posts » Press Release: Security and Reliability Fuel Hosting Concerns for Web-Dependent Designers, Developers, Digital Agencies and SMBs
Most Recent Articles
Streamlining your WooCommerce Checkout Process to Increase Sales
The name of the game with eCommerce is making sales. Anything that gets in the way of a customer purchasing is costing you money. An easy way to start reclaiming lost sales is to optimize your cart.
Data Backup and Disaster Recovery
Good business relies on good planning, and there may be nothing more important than planning for a backup and disaster recovery scenario for your business. Here is your guide for building a plan.
Is Managed WordPress Hosting Right For Me?
It can be a bit overwhelming when it comes to choosing a web host for your websites needs, and even more so for a site using WordPress. Make sure you understand Managed WordPress and the benefits.
How to Grow Your Business With WHMCS
WHMCS is an all-in-one client management platform that automates your web hosting business, like selling products, automatically setting up hosting accounts, handling recurring billing, and more.
Why Dokan is Our Favorite Multi-Vendor eCommerce Plugin
Dokan is a multi-vendor marketplace plugin with all of the features you need built-in to be successful. Designed for both store owners and sellers, you can have your marketplace running in two weeks.
Getting Started with A/B Testing Your WooCommerce Store
Today we’re going to look at what A/B testing is. I’ll help you identify your metric to watch for your store. And I’ll introduce you to a number of tools that you can use for A/B testing on your...
The Top Six Reasons to Separate Business Email From Your Server
Using your hosting control panel for email works, but there's a better way. Premium Business Email provides a reliable and feature-rich solution that matches the functionality of Gmail or Yahoo mail.
Adding Google AdSense To Your WordPress Blog
One of the simplest ways to monetize your WordPress blog or website is by displaying ads from an established ad network. Learn how to use Google AdSense to display ads on your blog.
How to Prepare for PHP 5 Going EOL
As any technology reaches the end of its life, there tends to be a group of users who wait as long as possible to switch to a new one. PHP 5 is EOL for security and support, so it's time to upgrade.
Everything You Need to Know About Starting a T-Shirt Business From Home
As a nation (and a world) we are obsessed with T-shirts, and that means there is plenty of opportunities to start your own t-shirt store. Find out how easy it is starting your t-shirt business.
Managing Client Conflicts
While proactive client management can mitigate most project obstacles and hurdles, it is inevitable that issues will arise. Here is your six step plan for conflict resolution.
How to Increase Your Average Order Price with Smart Offers for WooCommerce
By streamlining your WooCommerce checkout process you can increase your revenue because more people will make a purchase. But, increasing the volume of sales you get through your store is only one...
6 Examples For Saying “Thank You to Your Customers”
Saying thank you isn’t just a slogan for plastic shopping bags, it’s a real feeling you have toward your customers. Here are six templates for saying “Thank you for shopping with us.”
How Wyzecam’s Product Defect Disaster Made Customers Love Them Even More
When a speck of dust was found on the new Wyzecams from Wyze, it could have been a complete disaster. Instead, learn 5 lessons in reputation management and how they turned the story around.
Top 5 Most Common Security Issues and How to Fix Them
You need more than a spam filter & antivirus program to protect your business from the constantly evolving landscape of cybersecurity threats. Find out the most common threats and solutions for them.
AliExpress vs Alibaba Dropshipping: What You Need To Know
AliExpress and Alibaba are two great options for finding quality dropshipping suppliers. AliExpress is great for getting dropshipping stores started, while Alibaba is great for bulk ordering. See how.
An Introduction to Analytics On your WooCommerce Store
Having Google Analytics or a similar analytics platform on your site gives you the ability to draw actionable conclusions based on customer data and activity in order to make your store better.
Understanding Content Delivery Networks (CDN)
Find out exactly what a Content Delivery Network is, how it can help your website increase speed times, and other benefits such as security measures that are built in.
Common Bottlenecks That Slow Down WordPress Sites
Is your WordPress site loading slow? Many factors can slow down WordPress, but luckily you do not need to be a tech-expert to fix them. Here are the most common bottlenecks and how to fix them easily.
Aliexpress Shipping 101 for eCommerce Store Owners