Nine Tips On The Best Placement For An Email Subscribe Form

October 7, 2019 Todd Terwillegar

You need a list.
Build your email list.
The money is in the list.
Get people to your email list.

We get it. Business owners need to focus on establishing, nurturing, growing, and engaging their email list and if you’re reading this, you probably have the same goal.

Now, you already know you need an email list and you probably already have an email provider selected. That’s the easy part. The hard part is figuring out where to put your email subscribe form on your website. In fact, one of the most common questions we hear is, “Where is the best place to put an email subscribe form?”

While there is no one right answer or one single position on your website that is guaranteed to produce best results, there are nine common places that are considered the best spots on a website to put an opt-in form.

Check MarkSubscribe to the Liquid Web weekly newsletter for more great ideas on how to make your WordPress site profitable.

The best spots for an email subscribe form on your website

The Five Best Spots For An Email Signup On Your Website

1. At The End OF A Blog Post

One of the most popular places to display a call to action or email signup form is at the end of your blog posts. The premise with this approach is that if a visitor has made it to the end of your post, they liked your content and it simply makes sense to offer them an opportunity to engage further.

2. Within The Content

Context plays a huge role in the success of an email signup offer. The more relevant the offer is to the content on the page, the better it will perform. A content upgrade is an opt-in offer that is placed within the actual post content that is relevant to the content the visitor is already engaged with. Content upgrades are most effective when they invite the reader to learn more about the same topic and take the next step.

3. At The Top Of The Sidebar

If your WordPress site has a sidebar, consider placing an email signup form at the very top of the sidebar. This has been the go-to spot to put an opt-in form for years, so people already expect to find it there.

4. At The Bottom Of The Page

While the bottom of the page is traditionally reserved for the footer, it is also a prime location for a call to action and/or an email subscribe form because those that make it to the bottom of the page are those who are most interested in what you do.

5. In The Header

For years, marketers preached about placing critical calls to action “above the fold.” But the proliferation of smartphones and tablets made scrolling normal and expected, and eventually the fold became a thing of the past. While “the fold” may have died, the effectiveness of an email signup form in the website header area didn’t. When placed at the top of the page—such as in the hero area or in a floating bar—visitors see the signup form right away.

Four more options for email subscribe forms on your website

Four More Options For Email Opt-Ins

Here’s the thing that is critical to understand: While you can put an email subscribe form in your sidebar, in the footer of your site, in the header, at the end of a post, and in the body of the content, you don’t want to do all of them. That would create too many competing calls to action on a page and cause frustration for visitors.

But what happens when you want to include multiple opt-in offers without overwhelming visitors? You don’t include them on the actual web page. Instead, you use technology like OptinMonster to create options like lightbox pop-ups, exit-intent popups, welcome gates, and scroll boxes.

Lightbox Popups

Lightbox popups are the most common style of popup. It pops-open an email subscribe form and visitors can either sign up or close it. They key to an effective lightbox popup is timing—setting it to display after a set amount of time, number of visits, or scroll position.

Exit-Intent Popups

Exit-intent popups are displayed when a visitor is about to leave your website. It’s a last-ditch effort to capture a visitor’s email address with one final special offer before they go.

Welcome Gates

Welcome gates take over the entire screen after a visitor reaches a web page. Visitors have a moment to see the content and then it is covered or pushed down by a full screen call to action. They can then choose to click yes or no, or scroll down to pass it by.

Scroll Boxes

Scroll boxes display email subscribe forms in a similar way popups do, but instead of taking over the screen, covering up the content, and interrupting the visitor, they simply appear in the bottom right-hand corner of the browser window as the visitor scrolls down the page.

Learn 6 Ways to Improve Web Conversions Using Content

6 Simple Ways to Improve Web Conversion Through Content - eBook

The post Nine Tips On The Best Placement For An Email Subscribe Form appeared first on Liquid Web.

About the Author

Todd Terwillegar

Todd Terwillegar is the Digital Content Marketing Manager at Liquid Web. Todd runs the day-to-day operations for the Liquid Web Blog and guides content strategy for the content experts writing on the Blog and Knowledge Base. When not at work, Todd loves watching the latest Marvel movie or wrestling on the floor with his kids. You can follow Todd on Twitter or LinkedIn.

Follow on Twitter Follow on Linkedin More Content by Todd Terwillegar
Previous Article
Three Ways To Handle An Unresponsive Client
Three Ways To Handle An Unresponsive Client

There are three termination clauses to consider including in your web design contracts to combat the rising...

Next eBook
From Solo to Scaled Up - The Freelancers Quick Guide to Building a Digital Agency
From Solo to Scaled Up - The Freelancers Quick Guide to Building a Digital Agency

Solopreneurs or freelancers that have seen success and are ready to scale to a full digital agency may not ...

We've Made Picking Your Next WordPress Host Easier Than Ever

Help Me Pick