Case Study: Liquid Web Helps Factory Direct Craft Scale from Catalog to eCommerce

January 13, 2020 Todd Terwillegar

factory direct craft becomes a global eCommerce store

In the early 80’s, Shari Doggett was eager to help support her young family. In her pursuit, Shari began selling napkins and placemats at local flea markets. Soon, Shari’s hard work would eventually grow and become Factory Direct Craft.

Factory Direct Craft is a global eCommerce store focused on producing home decor and providing exceptional customer service. Shari took her business from flea markets to a warehouse with over 70,000 square feet which her team fulfills orders from customers all over the world.

In this case study, Factory Direct Craft’s Chief Technology Officer, Jarrod Christman, shares their extraordinary journey of growth; from selling at flea markets all the way to a 70,000 square foot warehouse and global sales. Christman also explains how the evolution to an eCommerce site meant having a host that was up and running 24/7/365. “…Our customers are looking at purchasing with us at any point during the day, on any day of the week,” said Christman. “That meant that uptime and high-performance hosting were crucial for success, along with support on any problem at any time of day. After some research, Liquid Web was the obvious choice.”

Download the full Case Study to learn more about Factory Direct Craft’s journey with Liquid Web.

Factor Direct Craft Case Study

The post Case Study: Liquid Web Helps Factory Direct Craft Scale from Catalog to eCommerce appeared first on Liquid Web.

About the Author

Todd Terwillegar

Todd Terwillegar is the Digital Content Marketing Manager at Liquid Web. Todd runs the day-to-day operations for the Liquid Web Blog and guides content strategy for the content experts writing on the Blog and Knowledge Base. When not at work, Todd loves watching the latest Marvel movie or wrestling on the floor with his kids. You can follow Todd on LinkedIn.

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