Bad website design–or a pretty design that’s all fluff and no strategy or structure– will impede conversions. Your website is the central, online hub for your brand. It’s also the primary vehicle for interaction (and conversions) with your audience. No matter what type of conversion you are seeking—sign up, subscribe, click, register, enroll, buy, join, hire, watch, etc.—the website design must support the sales process, make the content easy to engage with, and naturally guide visitors through the website and ultimately to take action.
In this e-book, we’ll share five primary opportunities to simplify your website design and increase conversions.
