Traffic. Traffic Traffic. With a mantra of “more traffic equals more conversions,” website owners have an unparalleled focus on driving more traffic to their websites. However, all this website traffic is inconsequential if it doesn’t convert those who visit your website into subscribers, students, members, clients, or customers. So once this traffic reaches your website, how do you keep these visitors on the site as long as possible, help them progress in their buyer journey, and encourage them to take action?
Start with content that is optimized for conversion, which helps deliver value, build trust, and get visitors to take action faster.
In this e-book, we’ll walk you six main opportunities where you can make small changes that result in big increases in conversions.