The internet can sometimes feel like a scary place, with cyber-threats looming around every corner. So when a consumer visits and takes action on your website, they’re saying they trust you with their personal and private information. Conversely, that also means the more a consumer associates risk with your website, the less like they are to make a purchase.
Mitigating risk is about more than just moving your site from HTTP to HTTPS. When asking a visitor to take action, it is your job to minimize or eliminate all perceived risks so they can take action with confidence, be comfortable with their purchase, and feel like they made the right choice.
In this e-book, we’ll share eight key areas you can focus on to mitigate risk and improve website conversions.
