The only way to see sustained revenue growth in your eCommerce store is by using data to make informed decisions. The top 5% of your customers could potentially be driving up to 3x the normal Average Order Value. Wouldn't you want to know this - and better yet - treat these customers differently and get more sales? Chris Lema, VP of Products and Innovation at Liquid Web shows you how.
- How to step away from averages and focus on segmentation
- Why the customer's journey matters - and what it tells you about them
- How to find the most profitable segments and target them with better messaging
- The top six segments you need to consider - and what you can do with them
About the AuthorMore Content by Chris Lema