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eCommerce Segmentation: Using a Data-Driven Approach to Optimize Your eCommerce Store

July 19, 2019 Chris Lema

The only way to see sustained revenue growth in your eCommerce store is by using data to make informed decisions. The top 5% of your customers could potentially be driving up to 3x the normal Average Order Value. Wouldn't you want to know this - and better yet - treat these customers differently and get more sales? Chris Lema, VP of Products and Innovation at Liquid Web shows you how.

You'll Learn:

  1. How to step away from averages and focus on segmentation
  2. Why the customer's journey matters - and what it tells you about them
  3. How to find the most profitable segments and target them with better messaging
  4. The top six segments you need to consider - and what you can do with them

About the Author

Chris Lema

Chris Lema is our Vice President of Products at Liquid Web. A well-known blogger and public speaker, Chris has led our product teams to develop and launch our Managed WordPress and Managed WooCommerce product lines.

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