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“Quick to meet all of [our] needs” - Dooce Case Study

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INDUSTRY Blogging/Influencer Marketing PRODUCTS Dedicated PAIN POINTS Heather's captured the attention of millions, including Oprah Winf rey - sending her site into wildly fluctuating visitor metrics causing bandwidth overages sometimes reaching $2,000/mo. HOW LIQUID WEB HELPED The Most Helpful Humans in Hosting TM immediately engineered a load-balancing solution which scaled her site automatically and cost- effectively. Liquid Web also implemented a critical compenent for dooce's growth, a community section, growing dooce f rom a blogging platform into a fully-fledged community. "Quick to meet all of [our] needs" After Oprah Calls, Dooce Calls On Liquid Web for Load Balancing Solution Heather Armstrong's now famous, humorous, and often poignant takes on getting dooced (a colloquialism she made famous for getting fired for something you write on your website) on has captured the attention of the New York Times, HGTV, Forbes, USA Today, and even the consummate communicator herself: Oprah Winf rey. All of these high profile appearances and mentions eventually delivered an audience generally reserved for much larger websites — who also enjoyed far more extensive resources. Although the attention was great, generating enterprise-level traffic on a still humble blogging site was causing wildly fluctuating site visitor metrics and wickedly costly bandwidth overages up to $2,000 a month. Adding to Heather's anxiety was the desire to transform her blog-specific site into a fully functioning community to add a level of cohesiveness to her brand. Heather needed the inf rastructure to support more powerful connections and handle the resources needed for a rapidly growing membership, without adding significant costs to a company still experiencing growing pains.

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