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“Best-of-breed technicians” - Ribbet Case Study

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INDUSTRY Media PRODUCT Dedicated PAIN POINTS Ribbet's entire business was dependent on its hosting performance and availability. After choosing a cheaper hosting provider, Owner Ben Meisner grew f rustrated trying to convince support there were performance issues with their servers. HOW LIQUID WEB HELPED The Most Helpful Humans in Hosting TM provided a completely seamless migration of the business to Liquid Web's dedicated servers and industry- leading support. In addition, Liquid Web's transparent pricing structure allowed Ben to tweak his inf rastructure use to get the most f rom his budget. "Best-of-breed technicians" Ribbet Prepares to Serve 1.5 Million App Users with Help from Liquid Web Elite Enterprise Technicians Ribbet is a browser-based photo editor application created and run by Ben Meisner f rom Sidney, Australia. People with photos for travel or for business can upload the photograph, fix it, optimize it, apply various filters, or create collages. They can do that in their browser without downloading any software. The entire service relies on a backend hosted through Liquid Web. There have been more than 1.5 million users who have registered to use the site. This system uses online storage for photos and a separate server for the database. Ben explained, "Every day of web traffic is like a wave, and the peak time occurs during the afternoon and evening in the United States. So the system requires a load balancer and two web servers to handle the peak load of traffic. The servers are completely scalable. The plan is to market the product more and easily scale the service to more servers." Saving Money with Unreliable Hosting Means Frustration Ben found that some hosting vendors did not deliver. He explained, "I was using a fairly inexpensive web host and

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