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Factory Direct Craft - Liquid Web Case Study

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INDUSTRY eCommerce PRODUCT Managed Engineering, High- Availability Hosting PAIN POINTS Factory Direct Craft needed a technology partner that could support them with high availability managed hosting as they expanded f rom a small home goods catalog to a massive craft supply eCommerce store. HOW LIQUID WEB HELPED The Most Helpful Humans in Hosting TM provided managed, high-availability hosting to ensure downtime is never a problem for Factory Direct Craft's worldwide customer base. "Able to meet our needs through 13x growth" Liquid Web Helps Factory Direct Craft Evolve from Catalog to eCommerce In the early 80's, Shari Doggett was eager to help support her young family. It was in this pursuit that Shari began selling napkins and placemats at local flea markets. This endeavor would eventually become Factory Direct Craft. Since then, Shari's enterprise has grown exponentially, taking her business f rom flea markets to a warehouse with over 70,000 square feet f rom which her team fulfills orders f rom customers all over the world. "Eventually, Shari's vision evolved into its own craft distribution company," says Jarrod Christman, the company's Chief Technology Officer. "Originally catalog based, it then transitioned to an eCommerce company. Over the years, the product selection has expanded as well, with over 40,000 items available." As Factory Direct Craft has expanded, Shari's commitment to customer satisfaction has only deepened. Every single order that leaves Factory Direct Craft's warehouse in Ohio is sent with a handwritten note of thanks, a true testament to how much they value their customers.

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