Having an online store with a weak content strategy and expecting sales is the same as going on three dates with someone and asking them to marry you. It doesn't work.
Having a strong content strategy allows you to naturally build a relationship with each customer that guides them down the content funnel toward conversion as a lead or ultimately a sale. Here are six things you can start doing today to improve your content strategy and get more sales.
About the Author
Liquid Web is a hosting company totally devoted to web and cloud professionals like you. Growing businesses and the Designers, Developers, and Agencies who create for them. It’s our focus. And that focus translates to products, services, and support designed specifically for mission-critical sites, stores, and applications. Our nearly 250+ experienced administrators, engineers, and technicians are dedicated and empowered to make your life easier so you can focus on the work you love. For us, it is all about Powering Your Business Potential™.
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