When starting your eCommerce store nothing is more exciting (or nerve-wracking!) than launch day. But what happens once you’ve launched and your conversions don’t happen as you’ve planned? You have the cool website, you have a great product, and tons of cool imagery, so why didn’t it perform? What happened?
Chances are it’s your store's speed. Even a 2-second delay on page loads can detrimentally decrease your session length. But what can you do?
Watch this video to learn:
- Why speed matters when it comes to eCommerce
- Simple and fast adjustments you can implement to speed up your store
- Longer-term speed adjustments that will take a bit of work and may have some cost
- Other resources that may help
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About the AuthorMore Content by Chris Lema